A Whiteparish local history page from younsmere-frustfield.org.uk
Earldoms Sawmill was run by Brian Snelgar's father/grandfather on the current Jewsons site from around the time of the Second World War. His grandfather had started Earldoms Brickworks on the same site, but during the war their type of open topped brick kiln was banned, as open topped kilns running for typically three days and nights at a time provided potentially useful landmarks for enemy aviation. The sawmill business was sold for £16,000 in the 1970s as a going business and later became a builders merchant, still there in 2022 as Jewsons builders merchant. The "Earldoms" name was sold with the business, so subsequent businesses run by the Snelgars were named "Holmere" after Holmere Common, this being immediately across the Old Southampton Road from their frontage. The Snelgars went on to start a new sawmill business, Holmere Sawmill, alongside on the part of the site that they hadn't sold.
See Banke's Copse for further details of the history of this plot and the various businesses that have been run there.